North Carolina Cattlemen's Beef Council is proud to work on behalf of North Carolina's beef producers. Learn more about the Beef Checkoff and programs we support.
Beef Quality Assurance is a national program that raises consumer
confidence through offering proper management techniques and a
commitment to quality within every segment of the beef industry. Begin
your training to earn BQA certification.
By law, all producers selling cattle or calves, for any reason and regardless of age or sex, must pay $1-per-head to support beef/veal promotion, research and information through the Beef Promotion and Research Act created by the 1985 Farm Bill.
Anyone with a passion for the beef industry ages 14-22 is eligible to participate. Advocating for beef by sharing presentations, social media posts, public speaking engagements, and more are all activities that ambassadors complete.
Throughout the year, ambassadors participate in events and create social media posts to promote beef. Completion of the Masters of Beef Advocacy is a requirement. Once all activities are complete, belt buckles are awarded to participants.